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Topics |
Seminars |
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Sales & Marketing
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Brand Equity
This course is aimed at sales and
management personnel, owner/managers of small businesses wishing to
increase sales volume and enterprises tackling new or different markets
or planning expansion. It will allow attendees to establish a process
through which sales can be made, by recognizing and understanding
customer signals and also to learn the importance of good customer
relations.
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Customer
Relations Management
This course is tailored for
companies or organizations that are currently developing a web site
or have an active website. Attendees will need to have basic
internet experience. By adopting a practical approach to
e-marketing, attendees will work though a series of identifiable and
specific marketing aspects relevant to their web site as applied to
current trends and technologies.
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service outline
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E-marketing Strategy
This course aims at small business
managers or non-marketing professionals who wish to acquire the
essentials of marketing. This course will introduce the basics of
marketing to participants, which can be incorporated into a
practical marketing approach applicable to their business.
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service outline
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Market Study
Your marketing plan is of great
importance. This area requires a fair amount of study and analysis
on your part. Here is where you find out who is out there, what the
competition offers and they don’t offer, whether or not your product
or service will outsell the competition, and what Unique Selling
Advantage (USA) you will have over your competitors.
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Marketing Strategy
The salesperson often acts as the
most direct link between the company and its customers and is often
the first to sense any problems that customers are having regarding
the company and its products or services, and is a major source of
feedback in this respect. In addition to giving feedback on
customers, salespersons are ideally placed to feedback information
about competitors.
The sales manager must be able to plan, organize, direct and control
the members of the sales team, as well as, having the ability to
create strong, cohesive commitment among individual members of the
sales team.
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service outline
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Product
Planning & Development
People at the "front office" of
their organizations who deals first hand with customers, either in
person or over the telephone should benefit greatly from customer
care management training. This course gives participants a clear
understanding of the importance of customer service, the elements of
effective customer service, communication skills and telephone
techniques. It also enables participants to learn how to deal with
customer inquiries, customer complaints (justified and unjustified),
and customer compliments.
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service outline
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Sales
Organization & Control
Everybody, everywhere, everyday
is selling or buying products, services or ideas. Individuals,
groups, companies and governments all take part in this fundamental
and most important function that can offer achievement, power, fame,
fortune and success to those who excel in it.
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service outline
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Sales
Promotion
Today’s competitive world
requires an excellent, well trained telephone / customer service
staff. Clients and potential clients depend on technology to reduce
the amount of time they spend solving problems, getting information
and locating the best companies with which to conduct business. The
telephone also increases the number of potential clients that can be
reached within a specific time period. However, the art of using the
telephone to optimize your organization’s performance takes
planning, organization and dedicated practice to perfect the
necessary skills.
Professional telephone service is
like war, played out on the business battlefield. A soldier fights
with live bullets; your weapons are words. But unlike the amateur
who uses the shot gun method, spraying an area with bullets and
hoping one will meet its target, the professional telephone service
staff, like a trained soldier, shoots with precision and accuracy –
reaching the target every single time.
Click for
service outline
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Sales
Strategy
Today’s competitive world
requires an excellent, well trained telephone / customer service
staff. Clients and potential clients depend on technology to reduce
the amount of time they spend solving problems, getting information
and locating the best companies with which to conduct business. The
telephone also increases the number of potential clients that can be
reached within a specific time period. However, the art of using the
telephone to optimize your organization’s performance takes
planning, organization and dedicated practice to perfect the
necessary skills.
Professional telephone service is
like war, played out on the business battlefield. A soldier fights
with live bullets; your weapons are words. But unlike the amateur
who uses the shot gun method, spraying an area with bullets and
hoping one will meet its target, the professional telephone service
staff, like a trained soldier, shoots with precision and accuracy –
reaching the target every single time.
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service outline
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Purchasing
& Procurement |
Cost & Price
Analysis
Procurement management, and
especially contract administration, has become an essential project
management skill as more and more of today's businesses outsource
all but the company's core competencies. This course offers insight
into the role of the procurement manager on a project team by
guiding you through procurement practices, the solicitation of bids
and contract negotiations. It will also expose you to contract law.
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service outline
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Supply Chain
Management
This is an in-depth course in
which students should bring calculators to class for use in step by
step analyses of cost proposals. Major topical areas include: the
meaning of contract pricing; regulatory requirements; personnel
involved and their roles; factors impacting on extent of pricing;
market research; accounting systems and cost accounting methods.
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service outline
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Supply Chain
Strategy
This is an in-depth course in
which students should bring calculators to class for use in step by
step analyses of cost proposals. Major topical areas include: the
meaning of contract pricing; regulatory requirements; personnel
involved and their roles; factors impacting on extent of pricing;
market research; accounting systems and cost accounting methods.
Click for
service outline
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